Transparent LCD coolers provide a unique opportunity to communicate with your customers seconds before they decide to grab a drink.
DIGITAL IMPACT AT THE POINT OF PURCHASE
High-margin products like soft drinks, energy drinks, and cold beers provide a significant source of revenue for the retailers of these products. By placing these products in premium locations (i.e. behind a transparent digital screen) the retailer can then offer the more attractive shelf-space to brands invested in embracing the power of digital.
Likewise, brands seeking to expand the reach of their marketing and advertising dollars to new digital frontiers can purchase their own network of digital coolers and place them in-venue at their preferred retail locations. With the ability to remotely manage the content on each cooler, brands can distribute digital content from anywhere they can access the internet.
The MRI Digital Cooler has provided incremental sales lift in excess of 10%. What could you do with an extra 10% in beverage sales?
BOLDVU® INSULATED GLASS UNIT (IGU)
The BoldVu® IGU is a modular unit used to retrofit existing refrigerators with the transparent LCD system. The display is sandwiched and insulated between two pieces of thermally tempered glass and replaces the door glass of an existing cooler.
The IGU is accompanied by a component drawer fitted with a media player and connectivity device for seamless integration into any existing digital signage ecosystem.