High-margin products like soft drinks, energy drinks, and cold beers provide a significant source of revenue for the retailers of these products. By placing these products in premium locations (i.e. behind a transparent digital screen) the retailer can then offer the more attractive shelf-space to brands invested in embracing the power of digital.
Likewise, brands seeking to expand the reach of their marketing and advertising dollars to new digital frontiers can purchase their own network of digital coolers and place them in-venue at their preferred retail locations. With the ability to remotely manage the content on each cooler, brands can distribute digital content from anywhere they can access the internet.