Last weekend NASCAR racing took to Phoenix International Raceway in Avondale, Arizona where over 50,000 fans weathered record-high temperatures and witnessed Ryan Newman and his #31 car capture the big win.

As part of our multi-track partnership with Ingenuity Sun Media and the International Speedway Corporation, our BoldVu® XT displays, which power the ISM Connect fan engagement network, were placed in high-traffic areas around the track to broadcast media to the crowds. The weather conditions of the race weekend were punishing for this time of the year, with consecutive days setting record high temperatures. That’s why the thriving performance of the BoldVu® XT displays is worth some discussion.

The 6000 nit BoldVu® XT displays ran for 12 hours per day (8am-8pm) with ambient temperatures as high as 95°F (35°C). The sun was also incredibly intense producing 100,000 lux ambient illuminance and solar irradiance of 1250 watts per square meter. The highest measured air temperature hit 104°F (40°C). This environment is just about as harsh and challenging as it gets for large-format outdoor LCDs and the BoldVu® XT displays provided to spec brightness, contrast, and color saturation without a hitch.

Those familiar with the BoldVu® family of products know that thermal analysis is the starting point for all product design, because sunlight and heat are the number one enemies of LCDs placed in outdoor environments. BoldVu® displays employ a multitude of patents in their CoolVu® thermal management system to extract heat from the LCD surface and sealed electronics chassis. This design ensures that air temperatures within the display reach no more than 10°C – 20°C higher than ambient temperature, delivering our industry-leading visual performance and product life.

As the racing season continues, BoldVu® displays on the ISM Connect network will continue to appear at tracks around the country, delivering engaging media to amplify the fan experience. BoldVu® displays are designed, engineered, and manufactured in the USA.